- Published on Thursday, January 28, 2016
Mobile friendly websites
80% of Dutch people own a Smartphone. Not surprising that the visit of websites via a mobile phone rises every year. How your website looks on a Smartphone or tablet is becoming increasingly important. Not in the last place because search engines like Google also better assess a mobile-friendly site. How mobile-friendly is your website?
What makes a website mobile-friendly?
Whether a website is mobile-friendly depends on a number of factors. For example, a visitor on a mobile-friendly website does not have to scroll horizontally and the text is perfectly readable without having to zoom in. To make your website mobile-friendly you have two options: make your website responsive / adaptive or create a separate mobile channel.
Responsive & adaptive design
A responsive design uses a design that automatically adjusts to the size of the website user's screen. This way the website is automatically scaled. Do you choose to display or omit parts of your site differently? Then we speak of an adaptive design.
Some examples of websites with a responsive / adaptive design: Municipality of Rucphen, Brabantse Waard, Bravis Hospital.
A separate mobile channel is less common, but is still an option. If you want to offer mobile visitors specific content, for example. With a mobile channel an extra channel is set up within the CMS with its own design, which is suitable for mobile use as standard. In this way, the current website content can be displayed in a mobile design, but content written specifically for the mobile channel can also be published. You then determine on which type of devices the mobile channel is displayed (for example Smartphones and Tablets not). The visitor of the mobile website is given the freedom to view the desktop version of the website with one push button.
View the following examples of a mobile channel: Trade union in action, Elkerliek hospital.
The right choice
Depending on your target group and the purpose of your website, the preference for a responsive design or mobile channel may differ. It may also be desirable to have a mobile channel in addition to a responsive website. We are happy to discuss the best solution in your situation. Please contact us without obligation.
Score in Google
As of April 21, 2015, Google has adjusted all results for mobile search. The results are influenced since this date by the degree of accessibility of a website for mobile devices. Whether a web page is labeled as mobile-friendly by Google, you can easily test with two online applications from Google.
Whether Google qualifies a web page as mobile-friendly you can easily test yourself with the Mobile Friendly test from Google. You can also use Google's Webmaster Tools. Under the heading Mobile Usability, Google provides feedback on the mobile-friendly of your website with recommendations, or the message "No mobile usability errors detected".